Reviving the art of handmade jewellery
Mass production has made jewellery cheap but forgettable. We set out to change that — by building a marketplace where independent artisans across India can reach customers who genuinely value the craft behind each piece.
Every listing on Crafters is made by a real person, with real skill, in a real workshop. No factories. No middlemen. Just makers and collectors.
Our values
Authenticity first
Every artisan is verified. Every product is handmade. We do not allow factory-produced goods on our platform — full stop.
Fair earnings
Artisans keep the majority of every sale. We charge a small commission only when a sale is made — no upfront fees, no hidden charges.
Community-driven
Crafters is built with artisans, not just for them. Our product decisions are shaped by the makers who use the platform every day.
Sustainable craft
We actively support artisans who use recycled metals, natural stones, and low-waste techniques — because beautiful jewellery should not cost the earth.
Meet the team
Arjun Mehta
Co-founder & CEO
Former product lead at a leading e-commerce platform. Grew up watching his grandmother make silver jewellery in Rajasthan.
Nisha Kapoor
Co-founder & Head of Artisan Relations
Trained goldsmith turned entrepreneur. Has personally onboarded over 400 artisans across 12 states.
Dev Sharma
Head of Technology
Built platforms for independent creators for a decade. Believes technology should be invisible — the craft should always be the hero.
Our journey
Crafters founded in Jaipur with 12 artisans and a shared belief in handmade.
Expanded to 5 states. Crossed ₹1 crore in artisan earnings within the first year.
Launched the Artisan Verification Program — every maker, every piece, verified by hand.
Reached 1,000 artisans. Introduced the Crafters Sustainability Badge for eco-conscious makers.
Crossed 2,400 artisans across 18 states. Launched vendor dashboard with real-time analytics.
Building the next chapter — AI-powered discovery, global shipping, and artisan mentorship.
Be part of the story
Whether you are a collector looking for something one-of-a-kind, or an artisan ready to share your craft with the world — Crafters is your home.